It’s always amazing how technology changes as time progresses. I always told my parents that we are in an era where it is rapidly improving and changing. It is not a surprise that while I used to check emails every morning now, I check Facebook.

What has recently amazed me is how the rest of the world is getting on with the new web improvements. Not too long ago (before Watchmen released) i was mentioning to my friends as to how if you really crazy about some movie, you can get all this extra information. Even beyond what E! can give you. Watchmen had a twitter account that was updated as if you were living through the time before the movie. Pictures on Flickr and videos on YouTube all gave you a glimpse of the world that you will soon immerse in when you go to see the movie.

Today, I read about the Pilot screening of NBC’s Community. If you become a fan of the show on Facebook, you can get see the full pilot without advertisement right there before it even airs on the traditional silver screen. This sort of marketing of previously unheard of. Sure they did it for music before. You could listen to the full song if you listened to some radio show. You could get an exclusive clip here or there. But a full show..

Of course, by becoming a fan of the show you automatically advertise for them on your profile so your friends and see it and they can join in and the crowd takes care of the word of mouth and all the company had to give was an incentive. It’s great to see people taking the initiative and getting on with the new world order